Future-Proofing Your Mobile Budget Advertising Strategy
Mobile Pocketbook Advertising
Mobile wallets, like Apple Pocketbook and Google Budget, store electronic versions of bank card, loyalty cards, occasion tickets, vouchers and more. They're an invaluable consumer engagement device for brands due to the fact that they're a long-term, easy-to-find, low-barrier way to link and convert.
Unlike e-mails or social networks ads, mobile budget passes can be frequently updated with dynamic content-- which consumers want and anticipate. As an example, a store can digital marketing establish an automated campaign that sends daily deals to its mobile purse pass owners for a restricted amount of time.
This sort of targeted messaging programs you respect your most loyal customers while also driving more transaction frequency-- a powerful combination. It's an especially effective technique for brands that wish to drive client loyalty without having an app.